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How Cineworld is modernising its age-checks

Girl buying cinema tickets and showing her status as an over 15 with her Yoti ID

“With an increase in recent years in the number of films classified at ‘15’ but with a broader youth appeal, the issue of proving age is getting increasingly challenging. The introduction of digital ID is a trusted and robust way of checking ID and will support our staff, who are often on the frontline of any resulting customer frustration.”

Kelly Drew
Former Operations Director, Cineworld

 

 

Cineworld is a leading UK multiplex cinema chain.

We helped them:

  • Let customers use a free, reusable digital ID to prove their age for any film.
  • Reduce friction and aggression towards frontline staff during age checks.
  • Protect customer privacy with a simple proof-of-age card that only confirms whether someone is over 15 or 18.
Read the case study

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