“With an increase in recent years in the number of films classified at ‘15’ but with a broader youth appeal, the issue of proving age is getting increasingly challenging. The introduction of digital ID is a trusted and robust way of checking ID and will support our staff, who are often on the frontline of any resulting customer frustration.”
Kelly Drew
Operations Director, Cineworld
Cineworld is a leading UK multiplex cinema chain.
We helped them:
- Let customers use a free, reusable digital ID to prove their age for any film.
- Reduce friction and aggression towards frontline staff during age checks.
- Protect customer privacy with a simple proof-of-age card that only confirms whether someone is over 15 or 18.
